Max Factor Miracle Touch

Max Factor wanted to celebrate their Miracle Touch Foundation's cream-to-liquid formula, highlighting it’s super-hydrating, lightweight and brightening properties, whilst emphasising that it reduces redness and glides over pores and imperfections.

We set out to showcase these assets, producing the Miracle Touch animation demo and high res stills, with a particular focus on the difference between the liquid foundation and the miracle touch (one sinking into the pore, while the miracle touch foundation glides effortlessly over it).

Additionally, we produced a set of high res 3D ingredient visualisations, all of which were designed for use across various applications and platforms.