Essity Campaign Brand Film

Our aim with this campaign-winning film was to completely redefine attitudes towards the traditionally taboo subject of menstrual cycles. We set out to address the subject head on, put it firmly in a positive and uplifting spotlight, and celebrate this natural experience rather than drown it in Victorian metaphors.

This was very much in keeping with the Essity’s bold, direct and affirmative brand identity, allowing us to create a joyous, assured and exuberant film that flips expectations and achieves maximum impact.